Every minute video sharing sites, including YouTube, have content uploaded to them. Statistics from videos may drastically change due to inconsistent upload and an ever-changing audience reach. Estimates indicate 400 hours of video content is uploaded each minute, with four billion videos viewed per day by one billion viewers. With this in mind, how can we use SEO on video content to help clients find you? Let’s take a look at some useful definitions.

Keyword: Keyword relates to the search term entered into search engines. Choosing the perfect keyword can maximize click-through rates. To find the best keywords to describe your site or content, use a keyword optimization tool.

Tags: Use tags in place of video descriptions on YouTube. YouTube gives you enough space to use up to 500 characters to describe your content through tags. Make good use of all of them. 

Keywords vs Tags

Though they seem similar, there is one prominent difference between keywords and tags. Keywords are used to find videos through search engines, whereas tags are used to describe what’s inside your video content. It is important to remember that they function similarly when searching for videos.

With so many videos uploaded every minute by people from all around the world, you may find varying results using different descriptions, keywords and tags in the search content. There are tools to help you solve the minor issues that may come up when finding the right keywords and tags that best suit your video content.

Understand your Video

It’s no secret that popular videos dominate common tags and keywords. If you create a video about kittens waking up, and there are over ten-thousand other kitten wake up videos already on Youtube, it is unlikely that your video will receive many views if you use common tags or keywords such as “kitten waking up.”.

There are many different categories of videos. Keywords and tags gain a better response if the category is mentioned. Use your message or the dominant theme from the video to help form the keywords and tags. Use a keyword optimization tool to describe best how you want your video to be searched.

Understand your Audience

When creating a YouTube video, you likely have a target audience in mind. Make sure that your keywords and tags appeal to your general demographic characteristics. Some demographics will make it a little more challenging to curate the best keywords and tags to ensure that your video stands out. In video SEO, segments that are target-heavy will require a lot of tags and keywords. Identify the specific contexts where you want the keywords to be used.

Popular and active categories are always changing with new terminology. This can become frustrating.  Keywords and tags can become “old” and can clog up YouTube search results. You can keep your video content relevant in the search engines by refreshing your keywords and tags as time passes and search terms shift.

Where to Tag Your Video and How To Describe It

Tags can be placed in three places on YouTube: the description, the title and in the specified tag box. Titles and descriptions are the only tags that appear in the YouTube SERPs.

The title of the video should be relevant and descriptive, including up to 3 of your target keywords.

The length of the description of a video is capped out at 5000 characters. The description is displayed in two sections on the YouTube screen. The first is visible immediately while the rest is uncovered by clicking on a “show more” link. The lines that are visible before the “show more” link should display your tags and keywords. Below the “show more” link, you can add links to your website, web channel and other content in the remainder of the description so viewers can learn more about you and your business.

Many people are watching YouTube videos on a daily basis. Your description is more important than your content at first sight. Good use of keywords and tag will help get your video seen. To get a leg up on the other videos that may be in your niche, use a keyword tool to determine the latest shift in keyword searches and select the ones most appropriate for your content.

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