When writing any kind of article or blog for your website, Search Engine Optimization (or SEO) is always important. Understanding SEO allows you to place certain relevant keywords into your writing that will allow your article or blog to be easily tracked by Google. This will greatly increase the chances of your work appearing in the first page of Google’s search results, which is essential since most people never look past the first page. This refers to both Technical and Local SEO.
This utilization of Google algorithms also applies to local SEO, but there are some differences. Local SEO also takes geographic locations into account, which makes the target audience and keyword research smaller, but also far more focused. Local SEO may have a much shorter reach, but the effect on that reach can be far greater for the website’s potential customers or clients. Here are some substantial benefits of local SEO in 2021:
Ranking Higher on Google
According to Harris + Ward, when searching a topic on Google, the first 5 search results collect 67.6% of the total user clicks (not including the ad page). This statistic emphasizes just how important it is to be in that top 5. Without being in the top rank, the existence of your site is likely not known by many people. After all, Google is vastly more popular than any other current search engine in 2021, so your content must be catered specifically to Google to yield effective search results.
SEO can definitely help you here. Finding the right combination of target keywords can place you in the top Google search results, which drastically increase your exposure on the search engine. Using sites like Cognitiveseo, you can see which words Google is looking for, and construct your articles to appeal to its algorithm. Given how few people look at search results beyond the top 5, appealing to Google and its algorithm is essential. Using GMB (Google My Business) is another effective way to utilize Google to promote your website.
SEO and Google My Business can help get you a higher rank in search results, but utilizing local SEO can also increase your visibility for the specific audience you are looking for. While SEO can make you visible, local SEO with keyword research specified to your geographic location can make you visible to the people you specifically want to be seen by. Being seen by local audiences is beneficial in many ways.
Firstly, if you are selling a product, local SEO will make the product visible to people who are easier to cater to and distribute products to. The closer the product is to buyers, the more likely they will find interest in it. Local articles would also be more appealing since audiences would feel a direct connection to the subject matter. Since your services are nearby, local SEO is also an effective means of gaining repeat customers. Ultimately, SEO can grant you visibility on Google, but the benefits of local SEO can give you a specific visibility to the audience you’re looking for.
More Focused Traffic
If the reach of your SEO is too broad, your website traffic could end up attracting a lot of attention from viewers that have no interest in your content or no access to your product. According to a statistic by Harris + Ward, 72% of local searches result in an in-person visit within 5 miles of the user. What this means is that people that search your site locally often have the ability to actually interact with you directly.
Even if all of your business or content is done online, this data still indicates that users have more engagement with content if that content is close to them. This can apply to articles as well, since if you are giving information about places to see or activities to do, viewers will be far more invested if this information is relevant to them. With effective local SEO strategies, you can reach the exact audience that will be interested in and benefit from your content and/or products.
Having local SEO content allows you to build connections with nearby companies, since your local content would actually be useful to them. A local business may be interested in collaborating with a nearby site, which can lead to promotion of your site and a chance to provide links to your content from an external site. With local SEO content, those nearby businesses have a much higher chance of finding your site.
Tracking high on Google also gives your site a credibility that it may not have had before. The combination of your site being local and having a perceived respectability will give it a high appeal for a local business and your targeted audience. Targeting a local community can reduce costs as well. For example, if you are only targeting local audiences, your local SEO strategies can target that exact audience without having to pay for ads across multiple locations. Targeting a specific community is one of the many benefits of local SEO.
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