When talking about the world of keywords you must first come up with assumptions on what you think you audience is looking for or searching up. Commercial keyword assumptions should be put into a spreadsheet to be easily read and organized, and should be based off things involving your company. This includes your products and services, the geographical areas that your company covers, and the types of customers that you have.
For informational keyword assumptions, you should include specific topics that are important to your audience, and anything regarding popular or frequently asked questions. This will insure that you cover all of the necessary information for your company/services.
After narrowing down your keyword assumptions, start a new document to organize your final choice of keywords. The best idea is starting with mainly commercial keywords. Be sure to include all the products and services with the locations available for your work, within your keywords to bring in customers looking for a certain product or service in your certain geographical location. Try to keep your keywords strong and accurate to the information that you are trying to sell.
For our guide below, we are going to pretend that we are a drywall company that services residential clients.