Why Conversion Rate Matters

Why Conversion Rate Matters

How much do you think about your customer journey? Sure, some site visitors know what they want and come to you ready to buy, but for many even the smallest disruption in user experience (UX) could be enough to go elsewhere or make them think twice. More than just...
Creating an Effective Client Avatar

Creating an Effective Client Avatar

It doesn’t matter how great your product or service is if no one will buy your product. And to effectively market it, you need to know who you’re marketing to. If you don’t define an audience, you’ll spread yourself too thin and end up creating digital marketing...
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