by Trevor Cherewka | Sep 24, 2021 | Smart Simple SEO
It doesn’t matter how great your product or service is if no one will buy your product. And to effectively market it, you need to know who you’re marketing to. If you don’t define an audience, you’ll spread yourself too thin and end up creating digital marketing...
by Trevor Cherewka | Sep 24, 2021 | Smart Simple SEO
What is a KPI? First of all, what is a KPI in marketing? A key performance indicator (KPI), is a measurable value you can use to track how effective your online marketing strategy is. It’s a specific number tied to the objectives of your marketing strategy, one that...
by Trevor Cherewka | Sep 21, 2021 | Smart Simple SEO
When you think of artificial intelligence (AI), you might be inclined to think of some sort of movie robot; a computer program that talks, acts and “thinks” like a person. But AI is everywhere, and it’s a lot more subtle and integrated into your life than you may...
by Trevor Cherewka | Aug 25, 2021 | Smart Simple SEO
Newsletters are an incredibly effective marketing tool. The success of email marketing can often be overlooked, but there’s no denying the numbers. In fact, a recent study by Monetate found that email marketing 4.24% of visitors to complete a sale, compared to...
by Trevor Cherewka | Aug 23, 2021 | Smart Simple SEO
Email marketing vs social media is something that all business owners should be thinking about. With the immense popularity of social media, it may seem like email marketing is not as useful a marketing channel as it was before. On the surface, it may not seem like...
by Muaz Khan | Aug 20, 2021 | Smart Simple SEO
The importance of email marketing can be far more significant than many people realize. If you are just starting out in any kind of marketing, it is essential to understand the many benefits of email marketing, and how you can take advantage of those benefits to grow...
