by Trevor Cherewka | Oct 8, 2021 | Smart Simple SEO
A successful merchandising strategy means meeting the needs of your customers. More than that, it means establishing, in their eyes, a clear vision of who you are and what your business is about. Your product assortment goes a long way towards informing this. Product...
by Trevor Cherewka | Oct 8, 2021 | Smart Simple SEO
How much do you think about your customer journey? Sure, some site visitors know what they want and come to you ready to buy, but for many even the smallest disruption in user experience (UX) could be enough to go elsewhere or make them think twice. More than just...
by Trevor Cherewka | Sep 24, 2021 | Smart Simple SEO
It doesn’t matter how great your product or service is if no one will buy your product. And to effectively market it, you need to know who you’re marketing to. If you don’t define an audience, you’ll spread yourself too thin and end up creating digital marketing...
by Trevor Cherewka | Sep 24, 2021 | Smart Simple SEO
What is a KPI? First of all, what is a KPI in marketing? A key performance indicator (KPI), is a measurable value you can use to track how effective your online marketing strategy is. It’s a specific number tied to the objectives of your marketing strategy, one that...
by Trevor Cherewka | Sep 21, 2021 | Smart Simple SEO
When you think of artificial intelligence (AI), you might be inclined to think of some sort of movie robot; a computer program that talks, acts and “thinks” like a person. But AI is everywhere, and it’s a lot more subtle and integrated into your life than you may...
by Trevor Cherewka | Aug 25, 2021 | Smart Simple SEO
Newsletters are an incredibly effective marketing tool. The success of email marketing can often be overlooked, but there’s no denying the numbers. In fact, a recent study by Monetate found that email marketing 4.24% of visitors to complete a sale, compared to...
