It used to be that if you wanted to send out a press release you needed connections at a news outlet, a writer on staff, and have to jump through hoops going through approval and publishing processes.
It’s 2019 and the digital marketing industry has changed the playing field. Now you can simply determine your target audience, create your content marketing piece and then select your distribution to have yourself a bonafide press release. Now publishing and promoting a press release to a worldwide audience is a simple process.
There are many benefits to writing an online press release. Press releases can help improve your brand’s image and identity. You can send out as many press releases as you want, as often as you want.
Here are 7 reasons why you need to start using press releases for your business.
1. Quickly spread your information worldwide
Press releases are a great way to quickly spread your information worldwide for many people to see in a short amount of time. This quick spread helps to gain exposure to your brand and grow your audience and customers.
2. Announce new products or services
These types of releases can be an amazing way to announce new products or services that your brand is offering as they can be distributed and found quickly on social media networks.
3. Increased SEO Benefits
Press releases have increased search engine optimization benefits. Your media releases can be linked and found on large search engines such as Google and Bing.
4. Give access from anywhere
Press releases are an easy way to access information since they can be viewed anywhere including smartphones. Press releases have also evolved to include images and videos to drive interest toward your brand.
5. Expose your brand to journalists
Another benefit of online press releases is how they give you exposure to journalists who usually have a lot of media ties. This can be good for your brand if they decide to share your release with their readers.
6. Cheaper than other forms of advertising
Press releases are fairly inexpensive compared to advertisement distribution. This makes them a good option for a small budget brand that needs media coverage.
7. Turn yourself into an expert
Press releases also do a good job of presenting you as an industry expert, which is always a plus. Being looked at as an expert in your field helps your audience gain trust with your brand, which will make them more likely to come back and buy from you.
Overall, press releases are a cost-efficient way to get your brand some media coverage and increased traffic at the same time. They can boost your exposure and get you those new customers that you have been looking for.
So what are you waiting for? Let the world discover new information about you and your business!
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