WHAT IS SEO & WHY SHOULD I CARE ABOUT IT?
Everyday, search engines like Google and Yahoo are searched by people looking for answers that solve their problem. We have actually become quite dependant on Google and other search engines when looking for answers to questions we cannot seem to solve on our own.
When the search engine result pages (SERPs) appear on the screen, we find a list of suggested websites to explore that are deemed “best suited” to the question that was asked. How does the search engine know these pages are the most relevant? The simple answer is SEO.
SEO, or Search Engine Optimization as it is sometimes referred as, is the process of organizing and creating content for your website in a way that search engines (Google, Alexa, Yahoo) can understand and hopefully suggest your website in the SERPs. By utilizing our SEO methods, you can improve the traction that your website gains to be better positioned and closer to the top of Google.
Be sure to take into account that with the new technology and people are searching more by asking questions into a microphone as opposed to typing the words into a search bar. Having keywords and phrases that can be picked up in a question will help you in great ways with the younger and tech savvy crowd.
Is SEO Hard to Do?
SEO is not easy. Each search engine (Google, Bing, Yahoo, etc) has their own set of changing standards that define what you need to include on your website to ensure it will show up in their top of searches. Search Engine Optimization is the practice of including search engine friendly elements into your site helping search engines find and rank your site higher than your competitions.
Using SEO techniques, tactics and strategies can vastly help improve the chances of your site being found and indexed by the search engines. SEO is used to increase the number of visitors to a website by obtaining a high-ranking. Increasing the visitors to your website will then get you more leads which in turn can get you more sales.
A good SEO professional can help you choose the most effective strategy for your needs. There are no shortcuts and better ranking for your website is achieved in months and weeks, not days. Patience is key.
What is the difference between on-page SEO and off-page SEO
On-page SEO is exactly as it sounds. It is optimizing the content that you have control over on your web page (page code, text content and images) that you use to help your website rank. This can include blogs that you can add to create more depth to your site and hone your presence as the leading website in your niche. Looking at competing sites throughout your niche is a great way to get a feel of the content you can add that can separate you from the rest of the bunch. You want to make sure that your images, content and page setup are not a complete carbon copy of any other competing sites in your niche.
Off-page SEO is the optimization that you do on other websites to help you rank. Using off-page techniques can help establish your website as an authority site which in turn will help your website rank higher in the SERPs. More relevant links equals more authority. Examples of off-page SEO is linking guest posts, Social Media or any other 3rd party site back to your website. Off-page optimization takes a lot longer to do and cannot be completed in a day. The process can take few months, and Off-page SEO is a never ending task.
What is Smart Simple SEO?
Smart Simple SEO is our approach to web optimization that was developed to help our clients rank their website using Smart and Simple techniques. Everything we do and teach adheres to implementing a White Hat SEO approach.
We will help our clients read the analytics for search engines and help them hone their SEO skills. Whether it be struggling with finding the keywords for your niche, or having your website rank higher than the competition in other ways, we can provide insight and advice to put your website on the first SERP.
Want your website to rank? Contact Smart Simple SEO.