Search Engine Optimization – the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
Our Smart Simple SEO (Search Engine Optimization) techniques can help you get your website ranked while at the same time avoiding less effective details. The idea is that it can be both Smart and Simple with your SEO, and still see results. Too often many in the industry talk as if SEO were some complex language that normal people can’t figure out. The truth is, there are so many layers that you need not worry about all of them. Keep it Smart and keep it Simple. I hope this tutorial helps you out.
I am not using this guide as a sales pitch. Though we provide consulting and SEO for websites, this guide is meant to give you the information needed to start ranking your site. With the information I’ve gained over the last few years, this guide is meant for those who are into DIY and want to know what steps to follow. I am also open and available to help with specific questions, as I love helping out whoever wants to better themselves. Helping is not doing everything for you. However, if you want more specific help and are willing to work hard, I can take a look at what you’ve done.
note – Your hands WILL get a little dirty.
I will be skipping basic steps that should be already understood by you. So, I apologize if this post seems long, but be prepared to do some reading. Feel free to add to the conversation if you have a point that differs from what I’ve explained in this guide.
Step One: Keyword (KW) Research
The main reason your website will not rank is based on bad KW research. Your site will not appear on Page 1 of a Google search if you assume what people would type in the search bar without actually analyzing your keywords, or picking the wrong keywords entirely. If you don’t know how to choose a keyword, do a little research with the search function. You most likely won’t make any money or can’t rank your site if…web
- You picked KWs you will never rank for (High Competition)
- You are picking KWs that no one is searching for (Zero traffic)
- You have not fully optimized your site with your KW’s (Site won’t rank)
- All of the above. (We see this A LOT)
Learning how to do KW research is the first step, before anything else. If the KW you chose has low search volume, high competition, and no commercial intent, you will never make money with your site. Keywords are the main component of SEO; the be-all and end-all.
In a nutshell, always look at your project from the point of view of the people you’re trying to serve; what are their problems, and what terms might they use to find solutions?
The basic stuff that you should be doing is joining your KW research with On-Page and site structure. A site that has enough links leading to your site, but has bad On-Page and site structure can rank, but the entire process is made much more difficult. It will be a great benefit to your site to learn On-Page Optimization.
Recap – A) Be smart and do KW research FIRST. B) Optimize your site well.
Step Two : Web20 Pages
With each project started that you want ranked, build more than one Web20 page with strong, solid content right off the bat. If the KW you’ve chosen has low competition, building 10 Web20 pages is a good number to have to let them start aging. For KWs with higher competition, at least 20 pages are needed.
Examples of Web20 sites are WordPress, Blogger, Tumblr, Weebly, Wix, etc. The goal is to build your site as Do-Follow links. There is a much more efficient and far easier way to get No- Follow.
To do this, add one article with a link. Each of your Web20s, also known as 2.0s, can have identical articles if you’re looking to save both time and money. However, the article should be re-written to create diversity and imply unique information on each page. This will leave you with as many different and unique articles that you need. Not needing to make thing complicated, but manually editing each article will improve readability and increase its ability to stick. Avoid using article spinning apps, as this is software rewriting your article and will often leave it unreadable.
The difficulty of your KW determines what anchor text you use for the Web20s. Each one should have an exact anchor match anchor most of the time if your KW is easy. If your keyword is more competitive, mix in some link diversity to add a “pillow” effect to your links. This will help your linking profile look more natural. The Web20s will be your ‘power’ link and adds authority to your site.
In a later step, Web20s will become pumper sites. However, first you should build them and let them age.
Re – Cap: Depending on your KW competition, build 10 – 20+ Web20s and let them age. Make them on Do-Follow platforms.
Step Two Point Five : Citations
Citations are like online directories. You want to add as many as you can to help you start ranking. Be careful though to ensure that you add the exact same citation to every directory. I know it seems basic but it your addresses are not exact then the link back to your site is actually not helping you at all and could be hurting you.
Examples of citation links – Chamber of Commerce, Yelp, YP, Better Business Bureau etc.
Re – Cap – Add citations. Be careful when adding them that you use the exact address for each.
Step Three: Diversity and Velocity AKA Random Links
After you build your Web20s you want a steady velocity. Your website growth needs to look as natural as possible.
Important – You need to know that if on day 7 from launch you build 10 Web20s and for the next ten days have ZERO other links, then I add another 10 Web20s a week later, it will look suspicious to Google. Err on the side of caution and setup a calendar to follow. Use this time to build some links.
You may prefer to hire someone for this part as there is a lot of undertaking to happen. This is not an endorsement for hire, but you’ll want to build these links:
– Social Bookmarks
– Social Network
– Article Submission
– Blog Comments
Building Social Bookmarks to each page you want ranked is encouraged. Social Bookmarks help pages get indexed, as they are often No-Follow. Having a couple bookmarks that point to the page is staying below the radar, a low velocity and having a good ratio of No-Follow and Do-Follow.
Making real social pages for your site will help your content get indexed faster. Just posting a link on a platform of social network like Facebook or Twitter. Normally, these are often No-Follow, mimicking real site sharing content.
Sending a block of Social Signals to your social profiles will help strengthen your social fortress by increasing the noise in your network and thereby increase credibility .
Sharing a piece of your content on another site to place a link is Article Submission. There should be just a couple. They are Do-Follow platforms, like every other link.
Manually making Blog Comments will stick and are fantastic. They can mimic a natural site and can pass for a great amount of link juice. Ensure that your anchor is branded or as a hyperlink.
Your backlink portfolio will appear very natural with velocity link building and diversity. Each anchor should be either a Hyperlink or Branded as junk can appear in any real website. Avoid risking over optimization with junk links by trying to make the portfolio look natural with imitation.
Re-cap: Build Velocity by contributing to Blog Comments, Article Submission, Bookmarks, and Social Network Shares. Only a couple links a day to make your page look like it is naturally growing. Post only on good sites.
Step Four: Make Your Web20s into Pumpers
A Web 2.0 made to pass link juice is known a Pumper Site. To avoid your your 2.0 getting de-indexed, start slow and ramp up velocity mimicking your actual site. Also, all your Web20s should be Do-Follow.
This post is not meant to be a guide for tiered links. Pumper Sites will be enough to rank your KW. Building links to all your 2.0s should become a habit.
Start with Do-Follow and Contextual Links only. Unlike Spam, Contextual link help your rank and stick around longer. These include, Article Submissions, Micro Blogs and other Web 2.0s.
Build a few hundred Contextual Do-Follow links to each 2.0 and monitor your rankings over the next several weeks.
Spread out over the first 30-90 days since building your Web20s, you should have approximately 500 Contextual link to each Web20. After building those links, be sure to build some Blog Comments.
Re -Cap: Build Contextual, Do-Follow links to your Web20s until you rank.
Step Five: Manual Profile and URL Shorteners
Building a URL Shortener can be playing with fire, or seem a little BLACKHAT, but it does work and they are both easy and cheap to make.
You need more link juice to rank with higher competition. Do this by first building a URL Shortener and sharing it on Social Media. It is used by many businesses and companies for Social Sharing and is perfectly normal.
Build a handful of Do-Follow only URL Shorteners to your Web20s. Your KW will spike all of the metrics on your Web 2.0, as well as your normal Web20s links more powerful by blasting away another tier two of links. All links must be Contextual and Do-Follow.
The next step is to build 10 Profile LInks that are Do-Follow. These links are on sites like Amazon or Twitter that allow you to post a link in your profile, often being Do-Follow. Be sure to add a branded term or hyperlinks for the Profile links. Unless you force them, these links are NOT contextual and do not often get indexed.
Next, spam your Profile links with at least 1,000 links, preferably Do-Follow and Contextual. Do this is in case you need to build another tier of links later, bringing more power to your Profile link, forcing it to index.
If you run your profile through one of the metric sites, you will find your little link is now a high PA, DA, TF, CF, etc link. This type of link works amazingly well.
Re – Cap: Build two sets of URL Shorteners. One set to share your Main Site link, and another to spam which points to your Web20s. Finally, build Profile links to your Main Site and blast them with links.
Step Six: PBN Links – Private Blog Networks
You will not need PBN links if your KW research is done well. Your KWs should be ranked if you completed the steps mentioned already, though you may need more power if you chose a KW that has medium or higher competition.
Build another set of Web 2.0s before you spend money on a PBN. Your KW may have high competition that you thought, increasing since you started. Look at trying free platforms before buying links.
PBNs are not always large enough for everything you’ve built so far, so you may want to avoid buying a PBN. If you find a PBN that is large enough, be prepared to spend a good amount of money for good links. You will not get a great link for $1.
These links must be exact match anchor. Do not waste power or money for a branded link.
You will find three different types of PBN being sold on the market.
- Private Network where you can get 100 posts for $20. Stay away from these.
- Private Network with ranging prices. Maybe invest in one or two of these.
- Private Network with high metrics. These are costly and they work but often range from $100 ~ $175 per link.
No matter what you buy, it is a public network you have no control over.
Option A will require you to point them to a Web 2.0 Pumper site. Going with Option B is a great risk, even if you pay $10 for a PBN link.
The third option, Option C, provides no reports and offers links at limited availability. All sites offer some form of security and have high TF. The last two options may seem very similar, but if you budget will allow you, go with the network that appears to be the most powerful and safe.To rank a medium competition, you should only need around 10 PBN links, in addition to everything else. Your KW is higher competition or your PBN is not good, if you do not rank.
Re – Cap: If you still can’t rank, you picked something too hard. Use a handful of PBN links.
Step Seven: Guest Post, and 301 Domain Redirect
Treat real Guest Posts like a Web20s, building links to it after it ages a bit to help it rank. There are more than one type of Guest Post. Most posts on BHW are not real Guest Posts but rather a glorified PBN or a Guest Post on a website where anyone can submit an article.
A guaranteed way to rank is a 301 Domain Redirect, and does not even need to be related. With a KW that is this difficult, ensure to have only on 301 per URL and hosting account for Redirection. You will build links to the 301 naturally if the domain has good metrics and is spam free.
The reason is simple, if you can’t rank with the aforementioned options, you need to test and learn how to do the rest. Plus, you picked a KW which is far too challenging for a newbie to take on.
Re -Cap: 301 Domain and Guest Post can put you over the top, but is not worth the expense or effort. With an EASY KW you will not need this.
- Do KW Research and On – Page.
- Build Some Web20s.
- Diversity and Velocity with Bookmarks and Blog Comments.
- Build links to your Web20s.
- Build URL Shorteners and Profile Links.
- Public Blog Network.
- Guest Post
You can now rank and make money off of any KW.
This entire process should take from 30 days to 180 days. After each step take a step back, let your KW bounce a bit and see what you are dealing with. If it vanishes from SERPs it is about to make a comeback. If it knocks down a bit, it will come back stronger. If it pops up a couple places or does not move, move to the next step.
You can condense this process if you want, but flushing it out and going through all of the steps will ensure you don’t waste resources. Mimic those sites that are successful, but keep your originality in your content, helping your site rank as high as it possibly can.
The most practical example is doing your homework and picking the BEST SEO service in the marketplace which actually gets results. Buy the service and find out what types of links they make. On your next project, build those same exact links.
If this guide was confusing, it was the intent. Using the search engine will give you your answer and allowing you to get more out of this and make much more sense.
The above Smart Simple SEO techniques are meant to help you gain valuable techniques and insight into how SEO and ranking a website works. There are literally thousands of ways to rank a website and we have focussed on only a few to start.
If there is something that doesn’t make sense or something you need explained, please feel free to email me directly firstname.lastname@example.org.